Logging In to Your Account
Access the Genesis Affiliates dashboard through the affiliate portal login page. Enter the email address and password you used during registration. If you have forgotten your password, use the password recovery link to reset it via email.
First-Time Login
After your application is approved, you will receive an email with your login credentials. On your first login, we recommend updating your password immediately and completing any remaining profile information.
Dashboard Overview
The Genesis Affiliates dashboard is your central hub for managing your affiliate activities. Here is what you will find in each section:
Main Dashboard / Home
The home screen displays a summary of your key performance metrics:
- Clicks: Total number of clicks on your tracking links
- Registrations: New player sign-ups from your referrals
- New Depositing Players (NDPs): Players who made their first deposit
- Commission Earned: Your current month earnings and pending balance
- Conversion Rate: Click-to-registration and registration-to-deposit ratios
Use these at-a-glance metrics to quickly assess your campaign performance without diving into detailed reports.
Reports Section
The reports section provides detailed data on your affiliate performance. Available reports include:
| Report | What It Shows | Use Case |
|---|---|---|
| Traffic Report | Clicks, impressions, registrations by date and source | Track which campaigns drive the most traffic |
| Player Report | Individual player activity, deposits, and revenue generated | Identify high-value player sources |
| Commission Report | Earnings breakdown by brand, period, and deal type | Reconcile payments and track earning trends |
| Sub-Affiliate Report | Performance of affiliates you referred to the program | Monitor your sub-affiliate network |
| Brand Report | Performance segmented by individual casino brands | Determine which brands convert best |
Marketing Materials
The marketing section provides creative assets you can use on your website:
- Banners: Various sizes and designs for each casino brand
- Text Links: Pre-formatted tracking links with your affiliate ID
- Landing Pages: Hosted pages optimized for conversion
- Custom Links: Tools to create tracking URLs for any destination page
Account Settings
Manage your account profile and preferences:
- Personal Details: Update your name, contact information, and website URLs
- Payment Settings: Configure your payment method and currency preferences
- Password: Change your login password
- Notifications: Set email notification preferences for reports and promotions
Generating Tracking Links
Tracking links are the foundation of your affiliate activity. Every click through a properly tagged link gets attributed to your account. Here is how to create them:
Navigate to Marketing Section
Click "Marketing" or "Links" in the dashboard navigation menu. You will see options for different casino brands and link types.
Select Your Brand
Choose which Genesis casino brand you want to create a link for. Each brand has its own set of landing pages and promotional materials.
Choose Link Type
Select between standard tracking links, deep links (to specific pages), or banner codes. Deep links tend to convert better because they take the player directly to relevant content.
Copy and Implement
Copy the generated tracking link or HTML code and place it on your website. Test the link to verify it redirects correctly and that clicks appear in your dashboard within a few minutes.
Reading Your Reports
To make data-driven decisions, focus on these key metrics in your reports:
- Click-to-Registration Rate: If this is low, your landing page or pre-sell content may need improvement
- Registration-to-Deposit Rate: A low rate here suggests traffic quality issues — visitors are curious but not ready to deposit
- Revenue Per Player: Higher values indicate you are attracting quality players who deposit more and play longer
- Brand Performance: Compare conversion and revenue metrics across brands to focus your efforts on the best performers
Dashboard Tips
- Check your dashboard at least weekly to catch performance changes early
- Export reports monthly to build your own historical performance spreadsheet
- Use custom date ranges to compare seasonal trends
- Set up sub-IDs on your tracking links to identify which pages or placements convert best
- Contact your affiliate manager if any data looks incorrect — discrepancies should be reported promptly
Locked Out?
If you cannot access your account, try the password recovery feature first. If that does not work, contact the Genesis Affiliates support team via email with your registered email address and affiliate ID. Account recovery typically takes 1-2 business days.
Not Yet a Member?
Join Genesis Affiliates and get access to the full dashboard, tracking tools, and marketing materials.
How to Join